Do you own your own business? Do you do any marketing for it? Every business owner has no choice but to market their product or services. But the fun doesn’t stop there. So much goes into it, and in order to separate yourself from others your marketing needs to be effective. Because at the end of the day, you can be the best at what you do, but if you can’t get anyone to find you and buy your services, nothing in the world will help you.
What’s the main goal of marketing? Besides delivering your message so your potential client sees the values of your company, all of us want to spend as little as possible, while making the highest return as possible.
The best marketing advice out there, is people’s attention is the most valuable asset to any business. If you’re ignoring where their attention is, it will never be on your business!
So how do you do this? Well for starters, you should be marketing like the year you live in. But what does that mean? That means, it’s your job to pay attention to your consumers. What are they doing? Where is there attention? Unless you’ve been living under a rock, the clear answer is your consumers are on their cell phones most of the day. Whether it’s to check their instagram during their lunch break. Or they’re snap chatting what they’ve ate all day. Or they’re texting and driving. People are constantly on their phones.market like the year you live in
This is why TV ads is so out of date! First of all, more and more people are recording their favorite shows and skipping commercials, or they’re doing all their tv viewing on netflix. Or if they are watching live tv, just ask yourself, when was the last time you saw a commercial, and said, “hey I should hire those guys.” We’re too busy checking our emails or social media that we’ve become immune to commercials. So clearly, anyone spending money in these old school ways are leaving A LOT of money on the table. Don’t let that be you.
So how can you market like the year you live in?
Well, I actually already answered it partly. Social media! If you don’t have a facebook page, an instagram account, a twitter account, and even a snap chat for your business, then I guarantee you are losing out big time. The best part about these methods is that they’re free for the most part. So if you have no budget, you can find ways to increase your following and engage with your potential customers. It will be a little harder, but it won’t cost you anything out of your pocket.
But any business owner with a budget would be smart to spend on advertising. I mean if you’re doing well, you have a lot of work to do, and adding marketing efforts to your plate might not be the best option for you.
So what’s the best way to spend money on advertising in 2016?
We’ll start with facebook dark post ads. All that means is news feed ads. You know when you’re scrolling through facebook and an ad comes up on your feed? Most of us don’t even realize it’s an ad. It’s very non intrusive, it’s almost like just another story on your news feed. This can get expensive when you don’t know what you’re doing, so don’t expect unbelievable results. If it’s not working, it’s not Facebook’s fault. Either you’re ad copy was ineffective, or you didn’t target it properly.
There’s also another form of advertising that seems to be going unnoticed because of the difficulty to find people who can successfully provide this service. This marketing technique just might be the most effective way to market your business in 2016. It’s a marketing technique that puts the potential customer in control. And if you’re potential customer feels in control, you have a HUGE advantage over your competition. Because most people are trying to interrupt their prospects attention, but we’ve become smarter as consumers. We know when someone is trying to distract us, and disrupt our attention.
What’s the marketing method?
Search engine optimization or SEO. The idea of being ranked #1 on Google. I’m not talking about Google ads, that can be much more expensive, and again, we’ve become smarter as consumers, and boy do we hate getting sold to! Google’s ads literally say ad on them, and that’s probably a huge reason why most people skip over the ads and click the first organic result the majority of the time.
So what’s really going on when people find your service #1 on Google? People are in need of something, so they turn to Google. Now they are in full control, they’re going to find what they’re looking for and they’re going to choose who they want to give their business to. They’re in full control, and the best part for you is when they find you, you have their attention! And as long as your on-page marketing is up to par, they will be engaged, and they will be eager to call you right away so you can provide the solution to their problem.
We are EnExT Consultants; a SEO agency who specializes in getting business owners’ website’s ranked on the 1st page of Google’s organic search results! Check out the rest of our site to see if you’d be interested in taking advantage of our SEO services.
Either way, we hope you got value from this post and hopefully we got the gears turning your head. Feel free to contact us if you have any SEO questions.